Words by Keira Knox
With the release of their most recent track, ‘Pretend It’s Brand New,’ In VideColour is kicking off 2025 with a bang. This song is the second of a limited series of songs that will have been released in late 2024 and early 2025. ‘Pretend It’s Brand New’ builds to a climax of raw, emotionally charged vocals, synthesiser tones, and guitars that is both captivating and powerful. Its foundations are firmly in the genres of bedroom pop and indie rock, incorporating essential elements from each.
An ear worm of a track, making for easy listening. From glam-inspired pieces to jangly pop with psychedelic undertones, ‘Pretend It’s Brand New’ has it all. The track’s intimate features and rich textures are emphasised through its production. It dynamically switches between high-quality audio and low-fidelity flaws, which draws your attention and heightens the song’s emotional impact.
The song’s overall tone is one of uplifting perseverance, despite its underlying themes, which could be seen as extremely sorrowful. This is mirrored in the lyrics, which in the verses depict an intense moment of despair and hopelessness before concluding with assured, buoyant confidence in the choruses. This song has amazing lyrical development, but the ominous soundscapes obscure its deeper significance.
Mac DeMarco and Cage the Elephant have a strong influence on everything. a captivating harmony between warm lo-fi textures and high-fidelity sounds. Raw, passionate vocals and synths merge seamlessly with guitar-driven melodies. In VideColour have perfectly captured the essence of what it is to create a bedroom pop track.
Rockstars HQ 
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