An Outstanding Display of Talent: Sam Fender – ‘People Watching’ Review

Words: Rosie Russell

Sam Fender has once again delivered an outstanding performance with his new album, ‘People Watching’. Since the release of his debut album, ‘Hypersonic Missiles’, six years ago, it is evident that Fender has continued to grow, cultivating a beautifully cohesive sound that many have come to love. With each new project, his artistry has matured, and this latest album adds to his already impressive body of work.

‘People Watching’ feels both socially and personally introspective for Fender. While he maintains his usual themes surrounding mental health and critiques of the British government, this release carries a more personal touch, making it resonate deeply with listeners. It seems that Fender is not only exploring broader societal issues but also delving into his own experiences and emotions, offering a glimpse into his thoughts and feelings.

Songs like ‘Chin Up’ and ‘Nostalgia’s Lie’ reflect the perspective of someone who may not have lost their roots but no longer feels that they belong in the spaces they once knew. This sense of alienation is palpable, as he articulates the struggle of fitting in while recognizing how much he has changed. Tracks such as ‘Arms Length’ and ‘Little Bit Closer’ portray the internal conflict of an anxiously avoidant person yearning for love—capturing the complexities of intimacy and vulnerability. Meanwhile, the deeply moving ‘Remember My Name’ beautifully captures the essence of Fender’s grandparents’ relationship and the grief left behind by their love, providing a heartfelt tribute to familial bonds and loss.

Tracks such as “Crumbling Empire” and “TV Dinner” stand out as the album’s more overtly social commentaries, showcasing themes that Sam Fender has consistently addressed in recent years. These songs powerfully critique the government’s neglect of the arts and the struggles faced by individuals in lower-income communities. Additionally, Fender highlights the role of the media in exacerbating this divide, emphasizing how the constant cycle of attention and neglect can harm artists and distort their identities. His line, “no one gets into my space,” reflects the personal impact of this scrutiny, illustrating the barriers that musicians face in expressing their true selves. Through his poignant lyrics and passionate delivery, Fender emphasizes the urgent need for greater attention to these pressing issues, reinforcing his commitment to advocating for those who often go unheard.

On the technical side, this album unmistakably bears Fender’s signature style, with tracks that seamlessly blend into one another, creating a rich and immersive listening experience. The haunting instrumentals complement his powerful lyrics, enhancing the emotional depth of the songs. It’s clear why he has earned the nickname ‘Britain’s Springsteen’; his ability to weave personal narratives with broader social commentary is both impressive and impactful. 

On a whole, ‘People Watching’ showcases Fender’s growth as an artist while remaining true to the themes that initially endeared him to his audience. The album is a poignant exploration of identity, belonging, and love, and it solidifies his place as a prominent voice in contemporary music. Fans and newcomers alike will find something to connect with in this thoughtfully crafted collection of songs.